Meta Is Opening Up A Smidge More To Third-Party Attribution | AdExchanger
Briefly

"We're making changes to improve the system so we can get to a place where we're providing customized optimizations for every individual advertiser. That's obviously aspirational, but it's where we ultimately want to get."
"It's surprising how much variability there is even within the same vertical in terms of how advertisers think about their business."
Read at AdExchanger
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