Member Data Is a Game Changer for Retail Media at Sam's Club
Briefly

"I always thought of myself as a merchant at heart. What I'm here for is just to make sure the things that we build are additive to customer value, and, [historically,] I don't think advertising has done that."
"One of the things that drew me to Sam's Club is that during the candidate selection process, there was never a conversation about revenue or margin... I'm not interested in that."
"If we do that right, members and prospective members will vote with their wallets. They will come and buy things or services at Sam's Club, and that's what drives profit and revenue-not the other way around."
Read at Adweek
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