Lindsey Busfield emphasizes a client-centric model at Optimize My Firm, discarding contracts and offering exclusivity, prioritizing trust and long-term relationships over traditional agency tactics.
Busfield states, 'The handshake model just works for us. Many of the law firm clients we first started with are still with us, even ten years later. They can walk away at any time, but they don't. That is simply because we get more and more cases, year after year.' This reflects her commitment to relationship longevity and client satisfaction.
Her passion for SEO and client service drives Busfield's unique approach. She recognizes the importance of ethical practices by focusing on strategies that genuinely improve law firms' case generation and online presence.
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