"We believe [the agencies'] support will deepen the adoption of our ad tech solutions," said Bill Wise, co-founder and CEO of Mediaocean, in a statement. "It will also allow us to increase investment in developing innovative AI capabilities and explore acquisitions to provide complementary solutions to marketers and their agencies as they navigate this complex ecosystem."
The CSP program allows the ad-holding groups to integrate and offer the firm's solutions Flashtalking and Protected by Mediaocean to provide support for clients in areas spanning ad serving, campaign optimization, fraud monitoring and brand safety.
The CSP program is the latest step by Mediaocean to build an all-in-one advertising suite that can leverage AI to address fragmentation in advertising investments. The company, which has historically focused on helping marketers manage ad spending, has continued to expand its purview through acquisitions.
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