The dominance of platforms like TikTok and YouTube presents significant challenges to traditional broadcasters and content aggregators, especially in attracting younger audiences.
Consumers, especially Gen Z, are shifting to short-form video content, watching over three hours daily on platforms like TikTok and YouTube, compared to only one hour on traditional media.
Traditional media companies continue to focus on long-form content despite the undeniable rise of short-form video, risking their ability to monetize and retain younger viewers.
Simply syndicating content or placing ads on short-form platforms strengthens them, creating a competitive moat and missing the opportunity to fully engage the new audience.
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