Jeremy Goldman, senior director of marketing, commerce and tech briefings at eMarketer, said he sees more momentum as companies 'snap up creator economy startups and influencer platforms left and right.' He emphasizes that through these deals, companies gain critical tools, talent, and relationships that can dramatically enhance their influencer marketing capabilities. This trend signifies a robust market for acquisitions as firms aim to solidify their position in the evolving creator economy.
Sanja Partalo, co-founder and managing partner at S4S Ventures, explains that the three primary strategies to enhance influencer efforts include acquiring smaller influencer marketing agencies, developing in-house solutions through third-party technology, and purchasing established tech platforms. Each strategy presents unique benefits, with a significant trend leaning towards technology-driven platforms indicating the future landscape of influencer marketing will increasingly incorporate advanced technological capabilities.
#influencer-marketing #mergers-and-acquisitions #creator-economy #marketing-strategy #technology-platforms
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