Media Buying Briefing: Publicis Media Exchange's Joel Lunenfeld on CES and the growing role of tech in investment
Briefly

"I've been attending CES for the last 20 years and I always look forward to seeing the immediate future of consumer technology and how it will impact connection and engagement for brands."
"Heading into 2025, it's remarkable how AI has now impacted every category at the show, from connected devices, to autos, to wearables, displays, and content delivery/creation."
"Much of that tech resides or works through Publicis Media Exchange, the media-side investment arm of Publicis, and is key for their clients' strategic positioning."
"I’m also personally excited to see the AI/robot technology this year and how humanoid robots will further develop and integrate into daily life."
Read at Digiday
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