Privacy issues render cookies more useless; media agencies urge clients to focus on compliant, usable first-party data as Google shifts away from third-party cookies.
Agencies caution on Google's Privacy Sandbox, recommend exploring alternative identifier solutions amid the changing data landscape.
Organizations prioritize safeguarding consumer data post-Google's announcement; managing director Rio Longacre notes the shift towards data protection won't be reversed.
Google's shift on third-party cookies surprises agencies; Femi Taiwo refers to it as a 'trap in the making,' highlighting the industry's evolving dynamics.
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