Meta's Mark Zuckerberg's decision to dismantle the company's fact-checking system in favor of community notes opens up significant concerns around brand safety on social media.
With the leading social platform scaling back on brand safety efforts, marketers may need to rely more heavily on media agencies to navigate these new challenges.
The dismantling of the Global Alliance for Responsible Media can be traced back to Musk's aggressive litigation, highlighting significant shifts in how content moderation is approached.
Despite ongoing claims of prioritizing free speech by Zuckerberg and Musk, the reality is that their decisions could create a less brand-safe environment on social media.
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