"The words I keep coming back to are chaos and caution," said one investment executive at a major agency who spoke on condition of anonymity. "There's so much change right now."
Jeff Matisoff, New York-based partner at Brandtech Group's Jellyfish, believes generative AI's ability to improve and speed workflows, will be the biggest factor but also the biggest change for buyers this year. "It started in creative, but it's here for media - it's here to save our teams and be valuable to our clients," said Matisoff.
Collection
[
|
...
]