Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit
Briefly

from Digiday1 month ago
As both social and search platforms change their algorithms to keep users locked-in longer, media execs were eager to learn from one another...
Digidayhttps://digiday.com/media/media-briefing-publishers-search-for-new-ways-to-grow-and-authenticate-audiences-overheard-at-the-digiday-publishing-summit/
We completely pulled [our most popular coverage topic] out of the normal reporting structure and created a working group just around the [topic] across news, marketing, a...
Digidayhttps://digiday.com/media/media-briefing-publishers-search-for-new-ways-to-grow-and-authenticate-audiences-overheard-at-the-digiday-publishing-summit/
Read at Digiday
#digiday-publishing-summit #audience-acquisition #social-platforms #data-analysis #content-creation
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