Despite claims that linear channels are dying, audiences still crave more passive media consumption. According to Nielsen, broadcast and cable combined for 50.9% of all U.S. TV usage in February 2024. Streaming, including Pluto TV, Tubi, and the Roku Channel, captured a share of 37.7%.
"A great portion of audiences really like the experience of someone setting a lineup of content, like a linear channel, so that they can consume show after show," said Marty Roberts, senior vice president, product strategy and marketing at Brightcove.
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