Measuring marketing's impact: From metrics to growth | MarTech
Briefly

Marketing is no longer about the stuff that you make, but about the stories you tell, the connections you make, and the value you deliver.
Engineering builds it, Marketing translates it. Through clear communication, marketing ensures the product features land as promised, maximizing its value.
Delivering marketing value across the enterprise. Marketing's impact extends beyond lead gen and crafting campaigns. It's a strategic powerhouse intersecting with every aspect of the business.
A strong brand commands loyalty and advocacy. Marketing does this through compelling storytelling that resonates with customers.
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