Council Post: How To Build Successful Brand PartnershipsThe right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
Measuring marketing's impact: From metrics to growth | MarTechMarketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection.
How identity and urgency propelled email and text revenue across Black Friday and Cyber MondayEngage customers now to prepare for 2025 demand.Utilize identity resolution to enhance customer engagement and drive revenue.
Measuring marketing's impact: From metrics to growth | MarTechMarketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection.
How identity and urgency propelled email and text revenue across Black Friday and Cyber MondayEngage customers now to prepare for 2025 demand.Utilize identity resolution to enhance customer engagement and drive revenue.
How marketing leaders can transform marketing from a support function to a growth driver | MarTechCMOs face declining influence and advancement opportunities due to limited involvement in key executive decisions.
Secrets of Success: Catherine Storey, CEO of FreshbatFreshbat assists service-based businesses with structured marketing strategies for improved results and reduced stress.
Council Post: A 6-Step Framework For Repurposing Content EffectivelyEffective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.
Secrets of Success: Catherine Storey, CEO of FreshbatFreshbat assists service-based businesses with structured marketing strategies for improved results and reduced stress.
Council Post: A 6-Step Framework For Repurposing Content EffectivelyEffective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.
What happened when a media agency advertised itself on TV?Proactively investing in brand advertising during a crisis can yield significant positive results.
Make Every Subscriber a Winner: How to Use Email Scratch-Offs - LitmusUse email scratch-offs strategically by segmenting the audience, creating multiple versions, and capitalizing on special occasions for engagement.
StackAdapt Appoints Ryan Nelsen as Chief Marketing OfficerRyan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX.
4 Proven Strategies for Finding New Customers and Making Your Website Stand Out from the Crowd | EntrepreneurBusinesses need strategic marketing and branding tactics to connect with customers effectively.
How To Market a Product: 10 Highly Effective Ways (2023) - ShopifyStrategic marketing aligns with target market needs and focuses on increasing purchase frequency, AOV, and customer base.
How E-FWD Thinking helped drive the energy transitionDC Thomson and Fifth Ring transformed Energy Voice into E-FWD to target senior industry figures and pioneer a unique product offering for the energy transition space.