#strategic-marketing

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#revenue-growth

Measuring marketing's impact: From metrics to growth | MarTech

Marketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection.

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

Engage customers now to prepare for 2025 demand.
Utilize identity resolution to enhance customer engagement and drive revenue.

Measuring marketing's impact: From metrics to growth | MarTech

Marketing ROI is essential yet challenging to measure, transcending beyond immediate sales to encompass long-term brand loyalty and connection.

How identity and urgency propelled email and text revenue across Black Friday and Cyber Monday

Engage customers now to prepare for 2025 demand.
Utilize identity resolution to enhance customer engagement and drive revenue.
morerevenue-growth

How marketing leaders can transform marketing from a support function to a growth driver | MarTech

CMOs face declining influence and advancement opportunities due to limited involvement in key executive decisions.
#content-marketing

Secrets of Success: Catherine Storey, CEO of Freshbat

Freshbat assists service-based businesses with structured marketing strategies for improved results and reduced stress.

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.

Secrets of Success: Catherine Storey, CEO of Freshbat

Freshbat assists service-based businesses with structured marketing strategies for improved results and reduced stress.

Council Post: A 6-Step Framework For Repurposing Content Effectively

Effective content repurposing can amplify marketing efforts across various channels, resulting in higher engagement and visibility.
morecontent-marketing

What happened when a media agency advertised itself on TV?

Proactively investing in brand advertising during a crisis can yield significant positive results.

Make Every Subscriber a Winner: How to Use Email Scratch-Offs - Litmus

Use email scratch-offs strategically by segmenting the audience, creating multiple versions, and capitalizing on special occasions for engagement.

StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer

Ryan Nelsen appointed CMO of StackAdapt, with vast experience from leading companies like Qualtrics and MX.

4 Proven Strategies for Finding New Customers and Making Your Website Stand Out from the Crowd | Entrepreneur

Businesses need strategic marketing and branding tactics to connect with customers effectively.

TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign

Halara's success story rooted in TikTok with strategic marketing engagement leading to substantial sales growth.
Halara leverages a unique combination of technology, human touch, and machine-learning processes to drive success and streamline production.

How To Market a Product: 10 Highly Effective Ways (2023) - Shopify

Strategic marketing aligns with target market needs and focuses on increasing purchase frequency, AOV, and customer base.

How E-FWD Thinking helped drive the energy transition

DC Thomson and Fifth Ring transformed Energy Voice into E-FWD to target senior industry figures and pioneer a unique product offering for the energy transition space.
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