Measuring effectiveness, retail media, AI and first-party data will dominate 2024
Briefly

There's a lot of interesting stuff ahead of us this year. We've just talked about some huge buzzwords like retail media and AI, but I also want to throw cross-channel into the mix.
There's a huge opportunity in creative production to be able to apply technology, to allow it to scale and to allow us to become quicker and, actually, to allow us to become a bit more flexible in terms of how we're handling the production.
Read at The Drum
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