I was doing two big jobs as Grey's global CCO and [WPP's] Open X CCO. I liked the idea of a job that was as big and important as those two, but a little more focused on one thing. McCann Worldgroup and McCann were as big as it gets, but with less stakeholders and more simple partnerships.
We're in this post-truth moment, and it's a chance for us [as a company] to reclaim that legacy. We're going to double down on that mission to make McCann and its clients a beacon of truth-telling.
By capturing human and brand truths, the industry could regain its status and swagger. I believe that advertisers can play a critical role in shaping how messages are perceived in society.
I met Daryl [Lee, McCann Worldgroup CEO] and fell in love immediately with his vision and what he was trying to do. I was sold on [McCann's] 'Truth well told' tagline. It's the most beautiful platform that any communications or advertising company has.
Collection
[
|
...
]