Matthew Segal reflects on ATTN's beginnings, noting that they launched at the perfect time when Facebook video was just gaining momentum. They became early adopters, benefiting algorithmically.
Segal discusses the current information landscape, deeming it the worst he's experienced, and predicts a TikTok ban would unfairly shift engagement back to Meta and Google.
Addressing misinformation, Segal argues that social platforms should invest significantly in digital literacy campaigns, positioning ATTN as a key player in these initiatives.
During an Adweek panel, Segal highlighted his ongoing battle against antisemitism and the importance of addressing misinformation, reflecting his political roots and advocacy.
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