I think when the adtech community talks about privacy first, I think that's normally code for, 'We're still going to track users, we're just going to do it with their consent,' said Michael Beebe, CEO at Dstillery.
If you're trying to hide behind six pages of extremely microprint and say, 'Unless you click on this, I won't let you go do something, and if you click on this, you're done for, because you're signing your life away,' said Raja Rajamannar, chief marketing and communications officer at Mastercard.
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