Martech's moment of truth: Why product excellence beats slick sales pitches | MarTech
Briefly

Today's consumers are digital detectives, making it essential for martech companies to focus on product quality as scathing reviews can tarnish a company's reputation faster than ads.
Innovation in martech demands genuine creativity and usability; focusing on user experience is crucial as flashy presentations and empty promises won't suffice anymore.
Read at MarTech
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