Thanks to social media, instant gratification is now the norm. Immediacy is expected of brands in all interactions, with consumers wanting high levels of speed and also seamlessness in their service.
It's therefore more necessary than ever to be available, and to be present organically across all major search and social platforms. Paid media will, of course, provide greater visibility.
Local inventory ads across search are a powerful tool to allow customers to know where and when they can collect an order, while having an abundance of delivery options can make all the difference to a decision to buy.
Delivery in 3-5 days sounds slow in an Amazon-Prime-World. And on that note, for direct-to-consumer brands, an Amazon store can be a great idea.
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