Richard Edelman emphasizes that the marketing industry fails to showcase how brands can enhance cultural relevance through effective communication of their social impact efforts.
Jennifer Vincent of Danone asserts that alignment between a brand's social impact goals and its core mission is crucial for consistency and authenticity in marketing.
The research conducted by Edelman's firm in collaboration with NYU Stern highlights the need for companies to improve their storytelling around social impact to truly engage consumers.
Stakeholders must understand that brands can address social issues without losing economic value; effectively communicating this can foster consumer connection.
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