Marketing-security partnerships can greatly enhance customer data security. Yet, many teams struggle to communicate effectively, particularly outside crises, undermining potential benefits.
Marketers are now pivotal in safeguarding sensitive customer data, especially with evolving regulatory challenges. Handling customer information ineffectively can severely damage brand reputation.
AI and machine learning introduce new threats, leaving CMOs anxious about data security. Successful partnerships between marketing and security teams are essential for strategic advantages.
According to Donovan Neale-May, a strong marketing-security partnership not only protects brand reputation amidst privacy concerns but can also elevate brand perception through security commitment.
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