Corporate America's diversity, equity, and inclusion (DE&I) policies face intense scrutiny in the wake of societal changes following George Floyd's murder. While some companies made sincere efforts to integrate DE&I, others' measures were superficial and easily discarded. Marketers now operate in an environment where DE&I is crucial to brand identity and business strategy. As public expectations rise, companies must fuse social responsibility with business objectives, indicating the politicization of corporate conduct and the complexity of effectively managing DE&I initiatives remains a significant challenge for marketers.
"The companies that are recommitting to their DE&I policies are the ones that have embedded DE&I into their business strategies and the DNA of their brands."
"People are expecting companies to have this social, moral compass that did not necessarily exist 10 or 15 years ago; now it's business necessity meets social responsibility."
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