Sweepstakes to garner attention without having to shell out the cost of a 30-second spot - this year the price tag was a cool $7 million - isn't a new strategy but it is one that brands like Anytime Fitness, Tushy and Verizon, among others, employed this year.By making the Super Bowl ad more interactive, whether through the sweepstakes approach or by a guessing game of sorts (as, for example, Downy did by making consumers guess which celebrity would star in its Big Game spot) marketers wanted to find ways to make sure consumers wouldn't just passively watch, or worse, ignore their spots this year.
#people #back #years #opportunity #opportunities #understanding #preparation #traditional #partnerships #interactive
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