"Our bespoke on-the-ground activations have dual purpose: They present Paramount with an unprecedented opportunity to shape a memorable fan experience ahead of our multi-platform telecast for the entire household; they also serve as venues to shoot and amplify our content, creating a full takeover across all our platforms - TV, streaming and social - the week of Super Bowl."
"There's a recognition among marketers and agency execs that the possibilities of the Vegas setting allow brands to not only get in front of fans on the ground for the Big Game but those who happen to be in Vegas or may not care about the Super Bowl."
#super-bowl-advertising #las-vegas-marketing #experiential-events #brand-activations #tourism-marketing
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