#tourism-marketing

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fromForbes
6 days ago

The Best Tourism Campaign Of The Year Isn't A Campaign At All

Rather than chasing diminishing returns through additional advertising, the agency advocated for an entertainment product: a film that could function as a vehicle for repositioning perception while operating as a single investment with long-tail value, capable of shaping how audiences feel about a place over time and across markets.
Marketing
Marketing
fromThedrum
2 weeks ago

A social media campaign crafting a new identity for an overlooked area of Wales, driving Google searches for the region up 27% and attracting 81% more website visitors.

Mid Wales rebranded as a distinct, otherworldly but accessible destination using curated visual content and targeted social strategy to attract millennial visitors.
Marketing
fromThe Drum
1 month ago

My favourite campaigns from 2010 - Kristal Ireland

Standout campaigns used emotional appeal, unexpected creativity, multi-channel execution and viral/social media to reinvigorate brands and achieve strong engagement and awards.
fromABC7 San Francisco
2 months ago

San Francisco set to have float at Rose Parade 2026 for first time in nearly 50 years

City officials say they want the float to be a marketing tool for the city. Once completed, it will feature some of San Francisco's most iconic landmarks. MORE: NFL, Bay Area Host Committee announce venues for Super Bowl 60 events Encouraging people who don't live here to come back to the City by the Bay and continue its post-pandemic recovery.
San Francisco
Marketing
fromThe Drum
3 months ago

Tourism Ireland begins hunt for lead creative and media agencies

Tourism Ireland is retendering global creative and media agencies to deliver integrated marketing and grow visitor numbers and long-term brand awareness worldwide.
Marketing
fromHubspot
4 months ago

Marketing is removing barriers: Lessons from a destination marketing expert

Regular, conversational owned-media (especially email) nurtures audience relationships and converts casual interest into visits without hard-selling.
Social media marketing
fromThe Conversation
4 months ago

Time to move beyond billboards: Australia's tourism strategy needs to embrace the personal

Authentic, user-generated social media storytelling and influencer content outperforms centralised cinematic advertising for engaging modern travellers.
Social media marketing
fromokmagazine.com
6 months ago

Vanessa Sierra's Viral Dubai Content Transforms Tourism Marketing with 130 Million Views on a Single Video

Vanessa Sierra's viral TikTok content transformed her into an unofficial Dubai tourism ambassador, converting massive organic reach into measurable visitor interest.
fromwww.npr.org
6 months ago

The state of Michigan hopes its scents will bring people to visit

We have a lot of lavender, you get an opportunity to go to the beach, there's a lot of wineries offered,
US news
Marketing tech
fromSkift
8 months ago

Google's AI Shift: Travel Marketing Disruption Is Coming Fast

AI is transforming Google's search capabilities, significantly affecting tourism marketing approaches by emphasizing context over keywords.
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