#tourism-marketing

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Digiday
4 months ago
Marketing

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl

Marketers are using Las Vegas as a backdrop for their Super Bowl advertising efforts.
Brands are utilizing landmarks, experiential events, and the Sphere to create buzz around their campaigns. [ more ]
Nature
1 week ago
Data science

Unique attributes of official endorsers in destination marketing - Scientific Reports

Official endorsements for tourist destinations gain traction in China post-COVID-19, resembling celebrity endorsements and bolstering trust and security for travelers. [ more ]
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