"They [Amazon execs] have certainly elevated their pitch to agencies and it's having a positive impact from where I sit," said GSD&M chief media officer Dave Kersey. "We're able to have more strategic discussions across the Amazon portfolio versus [zeroing] in on one or two ad products."
"Over the past two years, it's clear there's been a more concerted effort to engage agencies and clients," said Tara Grimes, director of media planning, Media by Mother. "What makes Amazon particularly strong is its integration of knowledge across all Amazon products - from Prime to DSPs to Twitch."
#amazon-advertising #marketing-strategies #client-relationships #advertising-growth #holistic-approach
[
add
]
[
|
|
...
]