Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them

from Digiday 11 months ago

"You need names and faces that are recognizable cross generationally," said James Nord, founder of Fohr.
Digidayhttps://digiday.com/marketing/marketing-briefing-despite-the-rapid-rise-of-the-creator-economy-the-super-bowl-relied-on-traditional-celebrities-a-lot-of-them/

"It's the broadest mainstream segment that you're speaking to so you're looking for who's going to be the most recognizable to everyone," said Mae Karwowski, CEO and founder of Obviously.
Digidayhttps://digiday.com/marketing/marketing-briefing-despite-the-rapid-rise-of-the-creator-economy-the-super-bowl-relied-on-traditional-celebrities-a-lot-of-them/

Read at Digiday

#super-bowl-ads #creator-economy #celebrities #mass-appeal

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Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of themMarketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them Briefly

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them
Briefly