Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities - a lot of them
Briefly

from Digiday2 months ago
"It's the broadest mainstream segment that you're speaking to so you're looking for who's going to be the most recognizable to everyone," said Mae Karwowski, CEO and founder of Obviously.
Digidayhttps://digiday.com/marketing/marketing-briefing-despite-the-rapid-rise-of-the-creator-economy-the-super-bowl-relied-on-traditional-celebrities-a-lot-of-them/
Read at Digiday
#super-bowl-ads #creator-economy #celebrities #mass-appeal
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