Marketers, it's time to walk the walk on responsible media | MarTech
Briefly

Responsible media involves prioritizing brand safety, quality journalism, diversity, equity, inclusion, belonging, and sustainability to uphold ethical standards and have a positive impact on society and the environment.
Identifying made-for-advertising (MFA) sites, characterized by high ad ratios, frequent ad refreshing, paid traffic, and poor design, poses challenges in not mislabeling legitimate sites.
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