Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Briefly

from Adweek10 months ago
Metadata is data about the environment of the ad, putting the transaction in context.
Adweekhttps://www.adweek.com/programmatic/marketers-find-new-ways-to-buy-programmatic-ads-without-relying-on-user-data/
Advancements in AI have made it possible for algorithms to ingest alternative signals and determine the best for campaigns.
Adweekhttps://www.adweek.com/programmatic/marketers-find-new-ways-to-buy-programmatic-ads-without-relying-on-user-data/
Read at Adweek
#metadata #ad-targeting #ai-advancements #ctv-advertising
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