Marketers balance creepiness and realism as more AI-generated avatars come online
Briefly

AI-generated avatars are changing the landscape of marketing by creating realistic characters that engage audiences, but risk falling into the uncanny valley of discomfort.
Balancing realism with the quirky aspects of avatars is crucial for marketers to avoid the perception of inauthenticity and superficiality when engaging audiences.
Read at Digiday
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