Meta Platforms Inc. has made significant investments in empowering content creators, having paid over $2 billion this year, with increasing efforts to streamline monetization through a unified platform.
Since beginning its monetization efforts in 2017, Meta has seen a substantial increase in payouts, with a reported 80% growth in earnings for short-form videos and Reels this year.
Meta is evolving its monetization strategy by launching the Facebook Content Monetization platform, which aims to simplify the process, enabling creators to earn through various content formats more effectively.
The company acknowledges the past challenges faced by creators due to diverse eligibility and sign-up processes, asserting that the new platform will allow for greater inclusivity and monetization opportunities.
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