Events continue to show the strongest growth in marketing with a 23.1% budget increase, reflecting people's increased craving for experiences over products.
70% of people can't recall the last time a brand excited them, showing a significant gap in creating memorable experiences that lead to consumer engagement.
65% of individuals desire brands to wow them with spectacular advertising and evoke intense emotions, highlighting the demand for emotionally impactful marketing strategies.
Brands bringing joy and surprise to customers are more likely to be chosen over those solely focused on delivering what was promised, illustrating the importance of emotional connections in marketing.
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