Washington Post saw 75% drop on Facebook, 58% on Instagram from Q1 2022 to Q1 2024. Right-leaning outlets like Newsmax, Daily Wire, Fox News, Breitbart affected more on Instagram. Partisan disparity not seen on Facebook.
Meta's strategic pivot from political content on Facebook, Instagram led to user engagement decline for news orgs. Changes in ad targeting mechanisms following layoffs impacting political campaigns. Trump and Biden campaigns experiencing significant drops in engagement.
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