Magic Spoon co-founder Gabi Lewis talks cereal brand's expanded retail footprint and marketing strategy

"We're still a relatively young brand... similar mindset, but a slightly broader menu of tactics, and also using them for offline as well as just online."

"We invested very heavily in things like podcasts... That's everything from a floor talker in a Kroger store... all the way to using Instacart and things like that."

Read at Digiday