#offline-marketing
#offline-marketing

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Entrepreneur

Marketing Blind Spots That Are Holding You Back (and How to Fix Them) | Entrepreneur

Business owners can have blind spots in their marketing approach and should examine their perspective.

Using offline touchpoints like direct mail can be more effective than solely focusing on digital marketing. [ more ]

The Business of Fashion

DTC brands are looking beyond social media to reach new consumers

Offline marketing can make a brand appear more real and increase the likelihood of purchase [ more ]

Digiday

Magic Spoon expands its footprint to more than 16,000 national retailers

The company is using a combination of online and offline marketing strategies [ more ]

WWD

Pinterest is targeting Generation Z users by partnering with Coachella to help users plan their festival looks.

Gen Z makes up over 40% of Pinterest's global monthly active users and is the most engaged demographic on the platform.

Pinterest is focusing on offline and experiential marketing to connect with its consumers and stay culturally relevant. [ more ]

The Drum

The AIDA model is a marketing funnel that is still relevant in today's digital age.

The AIDA model focuses on creating awareness, generating interest, building desire, and prompting action. [ more ]

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