As part of The Drum's Food & Drink Focus, I felt compelled to comment on something that's been rocking the UK media this week. A rebrand of a golden syrup. It's not entirely surprising that a logo created in 1883 might need to be updated in 2024.
By replacing the logo - now with a happier, alive-looking lion and a single bee - Lyle's has attempted to evolve with societal norms.
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