Harvard Business Review2 days agoMedia industryFawn Weaver's Entrepreneurial Journey as an Outsider in the Spirits IndustryWhiskey has a long history and has evolved into a lucrative market driven by craft and premium brands. [ more ]
InsideHook3 weeks agoGraphic designA Guide to Orvis, The Original Outdoor Americana RetailerAmerica's retailing voice is dominated by historic heritage brands like Orvis, which have significant legacies in design and manufacturing. [ more ]
InsideHook4 weeks agoDesignHartmann's Reserve Luggage Collection Is an Artisanal EvolutionHartmann aims to reclaim luxury luggage prominence with The Reserve Collection, merging heritage craftsmanship and contemporary style. [ more ]
The Drum6 months agoMarketingLyle's rebrand uproar reveals difficulty balancing tradition and modernityHeritage brands face challenges in balancing tradition and modernity. Brands' decisions to update logos can spark controversy. [ more ]