#heritage-brands

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'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand

Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.

Lyle's rebrand uproar reveals difficulty balancing tradition and modernity

Heritage brands face challenges in balancing tradition and modernity.
Brands' decisions to update logos can spark controversy.

'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand

Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.

Lyle's rebrand uproar reveals difficulty balancing tradition and modernity

Heritage brands face challenges in balancing tradition and modernity.
Brands' decisions to update logos can spark controversy.
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Fawn Weaver's Entrepreneurial Journey as an Outsider in the Spirits Industry

Whiskey has a long history and has evolved into a lucrative market driven by craft and premium brands.

A Guide to Orvis, The Original Outdoor Americana Retailer

America's retailing voice is dominated by historic heritage brands like Orvis, which have significant legacies in design and manufacturing.

Hartmann's Reserve Luggage Collection Is an Artisanal Evolution

Hartmann aims to reclaim luxury luggage prominence with The Reserve Collection, merging heritage craftsmanship and contemporary style.
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