When Did Our Beauty Products Stop Working? These Classic Products Are Best Sellers for a ReasonProduct overwhelm is causing confusion and dissatisfaction in beauty routines.Heritage beauty brands outperform viral trends, reinforcing the value of tried-and-true products.
How to evolve legacy brands without a Jaguar-style backlashLegacy brands face the challenge of staying relevant while maintaining core customer loyalty.
'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrandLegacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
These long-standing brands know the difference between classic and oldHeritage brands like Better Business Bureau and Bose are effectively connecting with new generations through innovative partnerships and campaigns.
'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrandLegacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
These long-standing brands know the difference between classic and oldHeritage brands like Better Business Bureau and Bose are effectively connecting with new generations through innovative partnerships and campaigns.
Hartmann's Reserve Luggage Collection Is an Artisanal EvolutionHartmann aims to reclaim luxury luggage prominence with The Reserve Collection, merging heritage craftsmanship and contemporary style.
Pajamas from Schostal Originals, Comme Si & More Are Status SymbolsPajama sets from European heritage brands are now a trendy way to showcase discerning taste and cultural provenance in an era of mass-produced imitations.
Hartmann's Reserve Luggage Collection Is an Artisanal EvolutionHartmann aims to reclaim luxury luggage prominence with The Reserve Collection, merging heritage craftsmanship and contemporary style.
Pajamas from Schostal Originals, Comme Si & More Are Status SymbolsPajama sets from European heritage brands are now a trendy way to showcase discerning taste and cultural provenance in an era of mass-produced imitations.
Jaguar's criticized radical rebranding makes consumers question how important products are to their identitiesJaguar's radical rebranding to focus on electric vehicles and vibrant colors has created confusion and unease among its traditional audience.
Fawn Weaver's Entrepreneurial Journey as an Outsider in the Spirits IndustryWhiskey has a long history and has evolved into a lucrative market driven by craft and premium brands.
A Guide to Orvis, The Original Outdoor Americana RetailerAmerica's retailing voice is dominated by historic heritage brands like Orvis, which have significant legacies in design and manufacturing.