The impending TikTok ban could fundamentally reshape how Gen Z engages with media, advocacy, and brands, influencing their trust in digital content.
Zappi's survey revealed that 51% of Gen Z use social media as a news source, highlighting a shift from traditional news organizations.
39% of Gen Z oppose a TikTok ban, and nearly a third said they would reduce their social media usage overall if TikTok were removed.
The ongoing case illustrates a significant moment in the evolution of trusted voices, as decentralized media shapes public discourse among younger generations.
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