Joe Mele transformed his hobby into a successful social media career during the pandemic, growing his following to over 50 million through relatable content and family involvement.
What started as a fun way to share short videos with friends quickly evolved as Joe's content began resonating with a broader audience. I just wanted to post, you know, just for fun and one of the first videos I posted blew up.
One of Mele's early viral hits was a light-hearted skit poking fun at the everyday quirks of life in an Italian-American household. The video struck a chord with viewers... I think people connected with the authenticity of it.
The true turning point in Mele's social media career came when he started involving his family in his videos. His father, Frank Mele, became an unexpected star in his own right, with his hilarious reactions.
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