The article discusses the emergence of Favorited, a new livestreaming app that recently secured $1.3 million in funding, amidst changing dynamics in social media like TikTok and Instagram. Favorited aims to enhance creator-follower interactions through features like gifting and competitive revenue splits that are more favorable than TikTok's. Founded by David Tesler and Zach Ferraro, it's designed to be a gamified platform for real-time interaction, moving away from passive content consumption towards a more engaged social experience.
"Real human interaction is synchronous, real-time, and face-to-face, and our platform enables that at scale," Ferraro told TechCrunch. "I think that we are nearing the end of the doom-scrolling era, and we want to usher in the age of 'real social.'"
Favorited closely resembles TikTok Live as it aims to enable creators to engage with their followers in real time. Key features include gifting, interactive games, streaks, leaderboards, and more.
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