On February 29, 2024, LinkedIn's lookalike audiences will be discontinued. This means that new lookalike audiences can't be created and existing lookalike audiences can't be edited. Existing lookalike audience data will no longer refresh, and a lookalike audience will become a static lookalike audience. Any active campaigns using lookalike audiences will continue to deliver using the static audience.
So it's the same thing, in effect, but more confined to LinkedIn-specific data, which may produce better results as it better aligns with LinkedIn's systematic understanding.
#linkedin #advertising #targeting-options #lookalike-audiences #predictive-audiences #audience-expansion
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