Short-form video is rapidly gaining popularity on LinkedIn, outpacing other post formats with a 36% increase in viewership in early 2025. The platform is introducing features like a vertical video experience on desktop, making videos more accessible and engaging. A swipeable carousel presents relevant videos during topic searches. LinkedIn is attracting video creators with new tools and resources, like nano-learning courses on video content strategies, signaling a strong shift towards video as a new frontier for professional success.
Across LinkedIn, we're seeing our members have widespread success when it comes to posting short-form video," said Laura Laurenzetti, executive editor of LinkedIn News.
The move seems to be paying off with video uploads jumping 34% year-over-year in Q4 2024.
Videos are also getting front-and-center placement on the platform, appearing in a swipeable carousel when searching a topic.
LinkedIn is doubling down on video with new features to boost discovery and engagement, including a full-screen vertical experience.
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