Meghana Dhar, a former shopping partnerships manager at Instagram, and now a creator with 15,000 LinkedIn followers, told Business Insider that her LinkedIn engagement has just exploded since she started posting videos. She added that she got 10,000 impressions for a written post but a piece to camera garnered her two million hits.
Perhaps it is because of Instagram and TikTok that video content is now the content of choice. It's easy to consume and feels more personal. LinkedIn has seen this and wants a slice of the action, not least because it allows it to shake off its slightly fusty image as a place for suits and job ads.
Jamé Jackson is a LinkedIn community manager and told Business Insider, 'I am on a personal mission to make LinkedIn a daily habit for people. We are so much more than just a platform for job searching.'
During the company's October earnings call, Microsoft's CEO Satya Nadella said that 'weekly immersive video views increased six times quarter-over-quarter and total video viewership on LinkedIn is up 36% year-over-year.'
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