LinkedIn is emerging as a powerful platform for personal branding, with working professionals and senior leaders increasingly sharing various content, including quarterly earnings and personal activities. The platform has introduced enhanced video features, which have led to a 36% increase in video viewing and higher engagement levels compared to traditional posts. Experts highlight that the platform's relevance-focused algorithm can build deeper, more trusted connections than other social media platforms, making LinkedIn particularly valuable for professionals and brands. More PR professionals are expected to adopt LinkedIn strategies in this evolving landscape.
LinkedIn has evolved beyond networking and job hunting-it's now a content platform that rewards brands and people who create great content.
With so much AI-generated material flooding everyone's feeds, video has the potential to cut through and build trust by putting a face behind a brand, service or product.
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