"There's been a 35% increase in C-suite professionals in the U.S. on LinkedIn in the past five years, and a 30% rise in the U.K. There's also been a 23% increase in posts from chief executives globally year on year, and their content gets four times more engagement than other content from LinkedIn members."
"More and more platforms are incorporating AI tools into their posting systems (including LinkedIn), and it could be that CEOs now have more capacity to be able to create and communicate their ideas more easily."
"It's often easier to build trust with people than corporate brands, so executives, as an extension of the corporate brand, are using LinkedIn as a way to build connection and trust with the audiences that they care about."
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