LinkedIn introduces 'Thought Leader' ads to facilitate influencer marketing, aiming to tap into its vast user base to drive profits amid revenue stagnation.
Advertisers, especially B2B ones, appreciate LinkedIn's brand safety, targeting capabilities, and access to quality leads through professional data-based audience targeting.
LinkedIn's move towards influencer marketing aligns with its transition into a news source with young users, facilitating better campaign optimization for advertisers and signaling a shift in platform usage.
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