Ideal for marketers aiming to refine their strategies, Companies enables you to target your audiences more effectively. With expanded filtering options and the inclusion of both paid and organic metrics, you can tailor your campaigns like never before. Plus, you can save your reports as audiences for future campaigns, making your marketing efforts more precise and impactful.
The report uncovers the most impactful touchpoints in your customer's journey, helping you understand which campaigns, ads and tactics have the greatest impact.
By connecting your CRM via CAPI, you can share examples of qualified leads, and our optimization tool will find similar prospects. Perfect for marketers struggling with low-quality leads, this feature ensures higher conversion rates and reduces wasted spend by focusing on high-quality leads most likely to convert.
With LinkedIn also seeing increased engagement, particularly with video content (video viewership on LinkedIn is up 36% year-over-year), there may well be expanded opportunity there, which could make it a bigger consideration for your 2025 planning.
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