In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.
Chris Savage dreams of an exaggerated product placement in a summer blockbuster, envisioning a scene where Ethan Hunt uses Wistia to decode crucial information, thereby blending humor and brand integration in an eye-catching manner.
Maryam Banikarim reflects on the power of under-the-radar strategies that yield impressive results, expressing apprehension about sharing them, hinting at their potential competitive advantage if disclosed.
The Lingering Questions feature not only fosters creativity among marketing experts but also highlights the innovative ways they approach traditional challenges in brand communication.
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