The partnership between Mantis and LIBER8 aims to transform engagement with women's sports audiences through AI-driven contextual targeting, enhancing brand investments in this growing sector.
Kim Parker emphasized the need for innovative strategies to connect brands with women's sports, highlighting the potential of LIBER8 Curate to foster meaningful audience connections.
Benjamin Pheloung noted that women's sports present a passionate audience and brands are increasingly recognizing the potential for targeted engagement within this demographic.
The collaboration seeks to address the fragmented media landscape of women's sports, providing a centralized platform for brands to efficiently target and engage audiences.
Collection
[
|
...
]